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Thursday, November 7 • 1:00pm - 2:10pm
Marketing to Libraries

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Attention publishers and vendors of library-related materials, we have a presentation just for you! We’ll discuss how to target libraries that will buy your publications, making your marketing budget effective, improving your understanding of the library market, and using library associations to focus your spending. Learn from veterans in the field how libraries buy, who are the library buyers, and how purchasing decisions are made. You can’t afford to miss out on this session focused on the library market at the premier international annual library conference focused on book, serial, and electronic resource acquisition.

Speakers
avatar for Buzzy Basch

Buzzy Basch

Retired, Basch Subscriptions
Buzzy Basch heads Basch Associates. He previously had a career as President of Basch Subscriptions, and Turner Subscriptions, and Vice President Ebsco, and F W Faxon. Buzzy is an active member of ALA,SLA ,Nasig and MLA. He has been an association Treasurer, award recipient, and member... Read More →


Thursday November 7, 2019 1:00pm - 2:10pm EST
Rutledge Room, Francis Marion Hotel 387 King Street, Charleston, SC 29401